Releasing a full-length album for streaming four months before its official release date is a risky move. Either listeners are going to love it enough to put money down for what they’ve already had the opportunity to commit to memory, or they’ll add it to their “been there, heard that” list and keep the change. Of course, when the stream is nothing but an uncomprehensible drone that spans over a two-thousand seven hundred and nine hour period (because writing it out makes it seem even more unfathomable), it's hard to expect that even the most thrifty of listeners will be satisfied.

Surf on over to the Bear In Heaven website and you are hit with the wall of sound that is the band’s upcoming April 3 release, I Love You, It’s Cool slowed down four-hundred thousand percent (again, letters trump digits). According to the website, the band’s goal was to “invite listeners to interpret and consider each sound” and to “sit back and breathe.” And for those who love a little white noise, this seemingly endless stream — complimented only by a rippling backdrop of paint splatters and a subliminally inserted album title and release date — emits a pseudo-psychadelic appeal that leaves anyone with a pair of ears in a trance that doesn’t promise to wear off anytime soon.

Whether or not you choose to keep your ears glued to your computer speakers for the next 30 plus days is up to you, but when Bear In Heaven visits a venue near you (say, The Bishop in Bloomington, IN on March 29), wouldn’t it be cool to say that you’ve already listened to the entire album?

-Ann